JACKSON, Miss. (WJTV) – The Jackson State Tigers will face Southern in the SWAC Championship game on Saturday, December 7.

The game will provide an exciting atmosphere for fans, while also giving a boost to the local economy during the holidays.

Yolanda Clay-Moore, director of External Affairs, Partnerships & Alliances for Visit Jackson, said the city expects to see 50,000 fans to attend the rivalry game at Mississippi Veterans Memorial Stadium.

“We’re looking at an estimated $6.6 million, an estimated economic impact. So huge, huge numbers for the city. It impacts so many areas of our city, from local grocery stores to retail shops and mom and pop shops, our restaurants,” Clay-Moore said.

The winner of the game will play in the Celebration Bowl in Atlanta, Georgia, on December 14.