JACKSON, Miss. (WJTV) – Visit Jackson unveiled the Jackson Destination Master Plan on Thursday, May 8.
According to Visit Jackson, the plan is designed to guide collective ambition and the future of destination for years to come. The plan is the result of two years of research, community engagement and strategic collaboration.
Key highlights of the Master Plan included:
- Placemaking Action
- Events & Annual Festivals
- Tourism Assets & Demand Mapping
- Authentic Architecture
- Sports
- Public Spaces
- Arts, Culture & Heritage
- Cultural & Heritage Preservation and Attractions
- Shopping & Dining
- Enhanced Visitor Experience
- Entertainment
- Community Engagement
- Meetings, Conventions, & Conferences
- Smart Growth Strategies
- Lodging & Hospitality