PEARL, Miss. (WJTV) – On Tuesday, Minor League Baseball announced the launch of “The Nine,” a new, Black-community focused outreach platform specifically designed to honor and celebrate the historic impact numerous Black baseball pioneers made on the sport, provide new opportunities for youth baseball and softball participation, further diversify the business of baseball, and embrace millions of passionate fans throughout MiLB’s 120 communities nationwide.
Named for the number Jackie Robinson wore during his only season playing in MiLB with the Triple-A Montreal Royals in 1946, The Nine will connect MiLB teams’ existing, Black-community focused development efforts with new national programming and future special events in a coordinated and centralized campaign.
“The Nine will shine bright spotlights on these successful initiatives and transform them into national campaigns reaching more fans and communities, further showcasing our teams’ commitment to representing, honoring, and welcoming all fans to MiLB’s unique brand of fun,” said Kurt Hunzeker, MLB’s Vice President of Minor League Business Operations.
MiLB teams will continue to build relationships with local Black-owned and operated businesses, local artists and entertainers in an effort to embrace Black culture and make MiLB ballparks a hub for culturally relevant concerts, shows, and community events.